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NAVICENT HEALTH
O n September 3, 2014, Central
Georgia Health System, which
included over 30 unique entities and
service lines, announced a new
brand identity with the purpose of unifying
each facility and service line within its existing
system for the very first time. The new brand,
Navicent Health, symbolizes this leading health
system's commitment to assisting patients as
they navigate the path of care, while keeping
the patient at the center of every decision.
“At Navicent Health, we are dedicated to
creating excellence in patient care. We believe
the high quality care we practice can be better
accessed under one umbrella brand that is
easier for patients and communities to
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7
Central Georgia Health System
Becomes Navicent Health
embrace,” said Dr. Ninfa M. Saunders,
President and CEO of Navicent Health. “This
philosophy of patient-centered care is practiced
throughout our entire health organization, and
by unifying our service lines and facilities under additional operational
one name, we are letting our customers know
that Navicent Health is one team, sharing one
purpose."
Through standardized communications
initiatives rolled out with the new Navicent
Health brand, entities, physicians and clinicians
are able to better work together to lead
patients down a path of care that is personally
customized, easily accessible and leaves a
positive impact and experience for the
customer.
With the Navicent
Health branding
rollout, the health
system implemented
changes, including a system-
wide quality care initiative and
a multi-year undertaking to
implement the Six Sigma process driven
methodology. The brand change comes just
two years into Saunders' tenure with the health
system, and she believes the timing could not
have been better.
“We said we would lay a foundation the first
year and the second year would be about
transformation. Then the third year would be