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NAVICENT HEALTH
about creating a high performing organization. “We are moving like one family, focused on the
Integration of our various services and entities patient. I never expcted it to happen in six
would not have happened in the first year, or at months from the branding, but it's happening.
the beginning of the second year. But by the We have the cover for our book – Navicent
third year, the people were ready, the executive Health – and the chapters are unfolding in a
team was ready, management was ready. We way we have conceived it to be,” said Saunders.
are now working as a unified system and
understand that we have relationships with To learn more about Navicent Health, please visit
each other,” said Saunders. NavicentHealth.org
In a changing healthcare landscape, Saunders QA HOW DOES THIS COMPLEMENT
sees the market moving toward regional and LAST YEAR'S LAUNCH OF THE
national networks. By dropping “Central HOW DID YOU COME UP WITH THE STRATUS HEALTHCARE ALLIANCE?
Georgia” from its name, Navicent Health is no NEW NAME?
longer limited to a local service area. Saunders' We formed the Stratus Healthcare alliance
goal for Navicent Health is that it will become The name, Navicent Health, was developed in 2013 with more than 30 other hospitals
a destination healthcare provider of choice for by bringing together the words “navigate” to reduce costs and coordinate clinical
patients across the state, the Southeast and the and “center” – we are helping patients information. The Navicent Health rebrand
nation. navigate the path to health and wellness builds upon this dedication to make the
while continually keeping them at the best tertiary care more accessible to
“The delivery of healthcare will always be center of everything we do. residents while lowering health costs and
local, but the perception of its boosting quality of care. Whether our
comparability to quality resource, IS THERE ANY SIGNIFICANCE TO residents find help within the Navicent
position and brand must be THE NEW LOGO? Health family or among any of our other
national. We were already Stratus partners, we want to help them
delivering stellar care. We Our new logo shows the many disciplines navigate the path of care in a way that
just changed the brand so and providers of Navicent Health coming meets their needs.
that our services would together around a patient who is at the
be more easily center of our care. DO YOU EXPECT TO EXPAND YOUR
recognizable for our REACH OF SERVICE AND
patients and our WHY DID YOU REBRAND? TREATMENT AS NAVICENT
potential patients,” said HEALTH?
Saunders. Since the day we first opened our doors in
1895, we've been focused on caring for the Our ultimate goal for Navicent Health is to
The perception of the health of our community. As we've become a destination hospital at a regional
health system has already expanded throughout the years, this and national level, and provide a continuum
begun to change in the few patient-centric philosophy has been of care for patients throughout our region
short months since the new embedded and engineered across our entire and nation.
brand was announced. health system. Prior to the rebranding, we
Physicians, clinicians and other were presented as over 30 unique facilities.
employees realize they are one team with Now, by unifying our service lines and
one goal – keeping the patient at the center of facilities under one name, we are letting our
all they do as they navigate the patient down customers know that Navicent Health is
the path to care. Likewise, patients and one team, sharing one purpose. Together,
providers more easily recognize the continuum we are building upon a foundation of high
of care that has always been offered by the quality care and creating a path for an even
health system. better future.
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